Case study · Interior design
DiMarco Interiors
Luxury interior design, curated furniture and bespoke design for the home.
- Client
- DiMarco Interiors
- Industry
- Interior design
- Location
- Rochester, NY
01 The brief
Susan DiMarco designs residential and commercial interiors around Rochester, from cozy home remodels to restaurant dining rooms and development lobbies, with a signature of quiet luxury. Her work was outgrowing word of mouth, and she needed a brand and website as refined as the rooms she creates.
02 Our approach
We created a fashion-house identity: a tall, high-contrast DI monogram above a refined serif wordmark, set in ink with a warm camel accent. The site is built like a lookbook, with full-bleed photography of finished rooms, a 'Designed for Life' promise, a personal 'Meet Susan' story, real client testimonials and a 'Book a consultation' button that follows visitors down the page.
Brand identity.
The logo system, colours and type we created for DiMarco Interiors.
DI monogram
Tall, high-contrast serif initials over a single rule: couture-label confidence.
Wordmark
DIMARCO INTERIORS in light, wide capitals for a calm, gallery-like finish.
Accent
Warm camel buttons and details that echo leather, brass and natural wood.
The website.
What we delivered.
Brand identity
Positioning, logo, colour, type and guidelines, built to look right everywhere.
Website design & build
A fast, mobile-first website designed to turn visitors into customers.
