Case study · Healthy home services
Homelux Living
Healthy home assessments and air purification that cut allergens and pollutants.
- Client
- Homelux Living
- Industry
- Healthy home services
- Location
- Rochester, NY
01 The brief
Homelux Living helps Rochester families breathe cleaner air with healthy home assessments and air purification, and needed a brand and website to match.
02 Our approach
We developed the Homelux Living brand and built a website that explains their services clearly and makes it easy to book a free assessment.
Brand identity.
The logo system, colours and type we created for Homelux Living.
Wordmark
Rounded, friendly lowercase sans that feels modern and approachable.
Descriptor
LIVING in light, widely spaced capitals for a calm, premium finish.
Spark
An orange four-point star: the clean, fresh moment after the air is washed.
The website.
What we delivered.
Website design & build
A fast, mobile-first website designed to turn visitors into customers.
Brand identity
Positioning, logo, colour, type and guidelines, built to look right everywhere.
