Case study · Custom woodworking
Carver Creek Woodworks
A family-owned woodworking shop building custom pieces for homes and businesses.
- Client
- Carver Creek Woodworks
- Industry
- Custom woodworking
- Location
- Rochester, NY
01 The brief
Carver Creek Woodworks is a family-owned shop whose craftsmanship deserved a brand and online presence to match.
02 Our approach
We developed the Carver Creek brand, photographed their finished kitchens, rooms and shop spaces, designed and built a website that shows off their work and process, and run organic and paid social to put new projects in front of homeowners and businesses.
Brand identity.
The logo system, colours and type we created for Carver Creek Woodworks.
Wordmark
Classic serif capitals, confident and timeless like the craft.
Descriptor
Widely spaced sans capitals for WOODWORKS, light and modern.
Monogram
A flowing script C carved out of a solid green block.
The website.
The photography.
What we delivered.
Brand identity
Positioning, logo, colour, type and guidelines, built to look right everywhere.
Website design & build
A fast, mobile-first website designed to turn visitors into customers.
Photography
Professional photos of the work, the space and the people, ready for the website and social.
Social media management
Content planned, created and posted every week, with the community looked after.
Paid social campaigns
Targeted ads that put the right offer in front of the right people.
