Case study · Outdoor skin care
MtnBalm
All-natural lip and skin balm built for wind, cold, sun and altitude.
- Client
- MtnBalm
- Industry
- Outdoor skin care
- Location
- Rochester, NY
01 The brief
Brothers Brady and Parker started MtnBalm after a cross-country camping trip out west, when high-altitude air dried out their lips and skin and nothing they had packed was built for it. They needed a brand, a product and a store that felt like real outdoor gear, not another drugstore tube.
02 Our approach
We built MtnBalm as gear: a hand-drawn mountain wordmark, a dark trail-ready palette and the Summit Stick V.1, an all-natural lip and skin balm with a built-in micro-cord loop so it clips to a pack and never gets lost. We then designed and built the Shopify store around the founders' story and run social to grow a community that gets outside.
Brand identity.
The logo system, colours and type we created for MtnBalm.
Wordmark
Soft, hand-drawn lowercase that feels friendly and handmade, like a trail sign.
Mountain mark
A single-line ridge with a rising sun: the brand's promise of going further, in one stroke.
Headlines
Bold condensed capitals for a confident, gear-catalog voice across the store and packaging.
The brand in the wild.
One identity, carried across every place MtnBalm shows up.
The website.
What we delivered.
Brand identity
Positioning, logo, colour, type and guidelines, built to look right everywhere.
Website design & build
A fast, mobile-first website designed to turn visitors into customers.
Product & packaging design
Product and packaging that stand out on the shelf and in the feed.
Social media management
Content planned, created and posted every week, with the community looked after.
