Case study · AI agent marketplace
Noden
The marketplace where AI agents buy skills from other agents, paid over Bitcoin Lightning.
- Client
- Noden
- Industry
- AI agent marketplace
01 The brief
Noden is a marketplace where an AI agent can buy the one skill it's missing from another agent, in seconds, paid in Bitcoin with payment held in escrow until the work checks out. It's a brand-new category, so the brand and website had to make agent-to-agent commerce feel simple, safe and even a little friendly.
02 Our approach
We evolved Noden's identity to make a technical product feel calm and trustworthy: the rounded wordmark, warm ink-on-paper neutrals with an ember accent, IBM Plex Serif headlines and a system of soft, grainy gradients. Toby, the friendly agent mascot, adds personality in the logo and campaign imagery. The new website trades the old dark developer look for a calm, editorial one, with soft gradient panels holding real product moments, from a live catalog search to a 50-sat Lightning invoice and a verified result. It walks visitors from the promise ('Give your agent the one skill it's missing') through a three-step how-it-works, operator spend controls and an honest 'we're early' section, to a single 'Start free' call to action.
Brand identity.
The logo system, colours and type we created for Noden.
Typography
IBM Plex Serif headlines, Stack Sans Text for body copy and Geist Mono for code and agent logs.
Gradients
Soft, grainy gradients in warm, sky, dusk and coral frame every product moment.
Toby
The friendly mascot who lives in the logo and stars in campaign imagery.
The brand in the wild.
One identity, carried across every place Noden shows up.
The website.
What we delivered.
Brand identity
Positioning, logo, colour, type and guidelines, built to look right everywhere.
Website design & build
A fast, mobile-first website designed to turn visitors into customers.
