Case study · Restaurant
Mesa Grande Taqueria
Fast-casual California-style Mexican: tacos, burritos, nachos and margaritas.
- Client
- Mesa Grande Taqueria
- Industry
- Restaurant
- Location
- Auburn, NY & Portland, ME
- Services
- Digital ExperienceMarketing
01 The brief
Mesa Grande serves California-style Mexican food in Auburn, NY and Portland, ME, and needed a website and social presence as lively as the restaurant.
02 Our approach
We designed and built the Mesa Grande website and run their social media across both locations, keeping the distressed green-on-black identity consistent everywhere, from everyday menu features and community nights to seasonal promotions like Cinco de Mayo.
Brand identity.
The logo system, colours and type we created for Mesa Grande Taqueria.
Wordmark
Heavy condensed capitals with a weathered, stamped texture, like a hand-printed sign.
MG badge
A stacked MG monogram in a black circle, built for profile photos and post stamps.
Applications
Green on black for signage and social, black-stamped type on kraft packaging.
The brand in the wild.
One identity, carried across every place Mesa Grande Taqueria shows up.
What we delivered.
Website design & build
A fast, mobile-first website designed to turn visitors into customers.
Social media management
Content planned, created and posted every week, with the community looked after.
