Case study · Yoga festivals
Yoga Fest Live
The festival brand behind yoga festivals in Cleveland, New York State and Washington, DC: yoga, music, food and vendors.
- Client
- Yoga Fest Live
- Industry
- Yoga festivals
- Location
- Cleveland · New York · Washington, DC
01 The brief
Yoga Fest Live brings outdoor yoga festivals to Cleveland, New York State and Washington, DC. They needed one brand, one website and one social presence that could promote every festival while giving each city its own spotlight.
02 Our approach
We created the Yoga Fest Live brand, designed and built a single website where people can discover the festival nearest them, and run social media and paid social campaigns that build excitement and sell tickets for each city, every season.
Brand identity.
The logo system, colours and type we created for Yoga Fest Live.
Wordmark
Tall, condensed capitals: bold and confident like a festival poster.
Live badge
A red circle with spaced-out LIVE, borrowed from on-air signs.
Usage
One brand for every city; each festival adds its location underneath.
The website.
What we delivered.
Brand identity
Positioning, logo, colour, type and guidelines, built to look right everywhere.
Website design & build
A fast, mobile-first website designed to turn visitors into customers.
Social media management
Content planned, created and posted every week, with the community looked after.
Paid social campaigns
Targeted ads that put the right offer in front of the right people.
