Case study · Outdoor fitness & events
Hikyoga
Hiking and yoga combined into events, festivals, trainings and outdoor gear.
- Client
- Hikyoga
- Industry
- Outdoor fitness & events
01 The brief
Hikyoga brings hiking and yoga together through events, festivals, trainings and outdoor gear. They needed a brand strong enough to live on everything from a festival flag to a beanie patch, plus a website and social presence that could sell tickets and gear.
02 Our approach
We created the Hikyoga identity and rolled it out across apparel, headwear, bottles, bags and event signage, built a website that puts events and the gear shop front and centre, and run social media and paid social to fill every event, helping manage the events on the ground.
Brand identity.
The logo system, colours and type we created for Hikyoga.
Wordmark
Tall, condensed capitals with generous spacing: sturdy like trail signage.
Mountain mark
Two peaks in a red circle that work alone on patches, bottles and avatars.
Applications
Woven patches on headwear and bags, chest prints on apparel, full colour on signage.
The brand in the wild.
One identity, carried across every place Hikyoga shows up.
The website.
What we delivered.
Brand identity
Positioning, logo, colour, type and guidelines, built to look right everywhere.
Website design & build
A fast, mobile-first website designed to turn visitors into customers.
Social media management
Content planned, created and posted every week, with the community looked after.
Paid social campaigns
Targeted ads that put the right offer in front of the right people.
Event marketing & management
Promotion, ticketing support and on-the-ground help to make events a success.
